Content Marketing Statistics: Are you looking to convince your content marketing team to invest their effort in content marketing or working to show off some supered results of their hard work? Well, in this content “Motivational Content Marketing Statistics” we are going to talk about 30+ motivational statistics to, that will motivate your team to invest in content marketing.

List Of 30 Motivational Content Marketing Statistics for 2021

  1. 70% of the B2B content marketers say their brand’s content marketing efforts have been somewhat/much more successful than last year.
  2. Interestingly, 96% of the most successful content marketers say that content marketing has helped them build credibility and trust with their audience.
  3. But how? 90% or nearly all of the most successful top players get these results by prioritizing their audience’s informational needs over sales-y messages.
  4. A whopping 95% of the B2B service and product buyers admit that they view content as a trustworthy marker when evaluating a business. 
  5. On top of that, 71% in the B2B industry also admitted to reviewing an organization’s blog during their buyer’s journey.
  6. But viewing and reading are not all. 61% of consumers have also bought something that’s recommended by blogs that they read (Woo-hoo!).
  7. The latest reports say content marketing costs 62% less than traditional marketing programs. On top of this, it generates 3x the leads. With that in mind, how can you resist taking advantage of such a powerful marketing strategy?
  8. To reap these results, 78% of organizations have a team of 1-3 content specialists according to SEMrush. This number changes as per company size. However, even large companies are likely to have teams of 2-5 members.
  9. Half of these B2B marketers outsource at least one activity related to content marketing. Of these activities, 84% of marketers are most likely to outsource content creation.
  10. Bloggers in the industry also work with editors with 30% of them following along with a formal editing process. 
  11. That’s a lot considering five years ago, only 1 in 10 bloggers had a formal editing process. Does all that proper editing help though? Absolutely.
  12. Bloggers who have a process for editing are 50% more likely to see strong results.
  13. 65% of them have been using a documented content marketing strategy 
  14. 72% have been measuring their content marketing ROI
  15. 56% have been using tech to understand their audience’s behavior and preferences
  16. On top of these, B2B marketers also note that content marketing has helped them succeed in building loyal relationships with existing clients (63%), generating revenue/sales (53%) and building subscribed audiences (45%).
  17. Hard to believe? Here’s proof: More than half of the most successful marketers – 69% to be specific – tell stories via their content. On top of that, 55% of them add interactive elements to their content. 
  18. Over half – 55% – of the respondents in the Content Marketing Institute’s survey indicate they use interactive content. And why? Because it helps them engage with their audience.
  19. This begs the question though: which type of interactive content do marketers most use? As of 2017, interactive infographics are used the most (52%).
  20. 64% of marketers have increased their use of this format that includes webinars, live streaming, videos and more. (Psst! Want to create awesome webinars? Visme can help.)
  21. 38% of marketers are investing more in creating this content format including podcasts and audiobooks.
  22. Blogging has reigned the content world for a long. So it makes sense to discuss it in this roundup of content marketing statistics.
  23. To begin with, how long do you think an average blog post’s length is? Bloggers target 1236 words on average.
  24. As for ranking on Google: the average word count of a post ranking on the top of the search engine results page (SERPs) is 1447 words.
  25. On top of that, 86% of folks expect to see more videos from brands in the future.
  26. No wonder, 92% of the marketers who use video consider it an essential part of their strategy.
  27. 81% of marketers say video has increased the average time visitors spend on-page.
  28. 87% also note that video has improved traffic to their site.
  29. 83% of video marketers admit that video has helped with a lead generation too.
  30. 80% say video has directly assisted in improving sales (Woot-woot!)
  31. Besides pre-recorded videos, live streaming is also huge! Credit: the C-19 pandemic. Figures state that the live streaming industry has grown by up to 99%. The sector grew by 45% between March-April 2020 alone.
  32. As for organic content distribution, almost all (95%) of B2B marketers use LinkedIn for sharing their content. It’s also the top choice among paid social media channels for content promotion.
  33. Closely following LinkedIn for content distribution is Twitter (86%), followed by Facebook (83%), YouTube (53%), and Instagram (46%). Improve your return from social media, paid or organic, by creating visually attractive branded social media graphics with Visme.

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